HDFC Bank, Adobe partner to enhance Digital Customer Experiences

Excelsior Correspondent

JAMMU, Aug 27: HDFC Bank has entered into a strategic partnership with Adobe in a bid to enhance the digital experience journey of its customers. Powered by Adobe Experience Cloud solutions, this alliance will help HDFC Bank to deliver personalised digital experiences at anytime and anywhere to its existing as well as new customers.
Parag Rao Country Head Payments, Consumer Finance, Digital Banking and Marketing, HDFC Bank said, “The association with Adobe comes at a time when digital has become an all-important bridge between customers and businesses. The pandemic and lockdown have given further impetus on our efforts to leverage digital platforms to offer a personalised experience to our customers. We are happy to state that the partnership will enable us to add the next level of personalisation of services and complement our efforts to create a customer-centric bank backed by cutting edge technology.”
“With the rapid advancement in the digital economy, we are seeing companies steer their focus towards developing solid digital transformation strategies towards delivering exceptional customer experiences across every touchpoint,” said Nitin Singhal, India Head, Digital Experience Business, Adobe. “We are excited to partner with HDFC Bank in their transformation journey towards digital banking, and are confident that Adobe Experience Cloud solutions will go a long way in helping them deliver personalised and seamless experiences for end-customers.”
HDFC Bank has leveraged digital technology to curate seamless journeys for customers with innovative offerings such as 10-second personal loans, Zip Drive and Zip Ride for four and two-wheelers loans, Insta Account, and more. Its partnership with Adobe, will help it to aim further in enhancing its customers’ digital experiences.
Adobe Experience Manager (AEM) Forms will enable HDFC Bank to offer personalised online experiences to its existing and new customers.


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