Excelsior Correspondent
JAMMU, Dec 30: Godrej Appliances, one of India’s leading players in the home appliances industry, has launched its new Semi-Automatic Washing Machine with a steel drum. This machine would be a first in the industry.
This new 8 Kg variant comes with a steel drum in both–the wash tub and the spin tub and gives a better wash quality than the conventional plastic-drum washing machines currently available in the market.
The steel drum provides more durability and sturdiness to the machine and enables the spin drum to withstand higher spin speed. It has stylish looks with a soft close lid, placing it a notch further above its peers in the category.
The machine which was launched during the festive season has been receiving a tremendous response by both–the trade and customers.
Commenting on the launch, Kamal Nandi, Business Head and Executive Vice President, Godrej Appliances, said, “As an organization, Godrej has always been the frontrunner in introducing new products with path breaking technologies. We are relentlessly innovating to bring in new features that continue to delight our customers. With the same purpose, we have recently launched our new 8 Kg Semi-Automatic Washing Machine variant with a steel drum to deliver even greater value to our customers”.
The machine is available in Lilac Sprinkle color at a price of Rs 16,200 in leading stores all over the country.
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