BENGALURU, Sept 16:E-commerce marketplace Flipkart
on Monday announced a partnership between its independent
value platform 2GUD and Japanese designer consumer products
brand MINISO India, ahead of the upcoming festive season.
The agreement offers 2GUD online distribution rights
for MINISO’s products in India effective from this month-end,
and will enable the brand to reach 2GUD’s million-plus
consumer base across the country, a Flipkart statement said.
MINISO India plans to bring their merchandise ranging
from household and consumer goods and other non-durables to
the 2GUD platform, with an initial strategy of going live with
60 curated products and scaling up the selection over the next
few months.
“The partnership will allow MINISO to extend its reach
beyond its existing brick-and-mortar stores, into Tier-2 and
Tier-3 cities…,” the statement said. (PTI)
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