NEW DELHI, Oct 19: Italian confectionery giant Ferrero is contemplating expanding its product range in India with introduction of new brands along with few brand extensions.
“We have pipeline of innovations and we would like to explore opportunities in the Indian market. Ferrero has a huge portfolio. While we continue focus on our four existing brands, we would like to enlarge our portfolio,” Ferrero India Marketing Head Emanuele Fiordalisi told PTI.
Ferrero’s four brands in India are Rocher, Kinder Joy, Tic Tac and Nutella.
When asked by when does the company plan to expand its products range, Fiordalisi said: “I can say in the coming years…It will be soon.”
On new products, he said: “For example there is Kinder portfolio that can brought to India and some other brands.”
He, however, did not share more details.
Talking about Indian operations, Fiordalisi that India is one of the most important emerging markets for Ferrero.
“We have not yet reached our objective (in terms of brands
reach and sales). We are still a young company. We have ambitious plans in the coming years,” he said.
Ferrero also plans to launch its spreads brand Nutella on a larger scale.
“Nutella has a limited presence right now, only in tier I cities. But we are looking at launching Nutella on large scale in smaller towns as well,” Fiordalisi said.
The company, at present, manufactures Kinder Joy and Tic Tac in its plant in Baramati in Maharashtra.
As part of Diwali campaign, the company has built a Ferrero Rocher pyramid at Ambience Mall in Gurgaon, its largest pyramid in India.
The pyramid will be on display till October 23 2014. PTI SVK(SUNDAY RELEASE)
Ferrero contemplating expanding its product range in India
New Delhi, Oct 19 (PTI) Italian confectionery giant Ferrero is contemplating expanding its product range in India with introduction of new brands along with few brand extensions.
“We have pipeline of innovations and we would like to explore opportunities in the Indian market. Ferrero has a huge portfolio. While we continue focus on our four existing brands, we would like to enlarge our portfolio,” Ferrero India Marketing Head Emanuele Fiordalisi told PTI.
Ferrero’s four brands in India are Rocher, Kinder Joy, Tic
Tac and Nutella.
When asked by when does the company plan to expand its products range, Fiordalisi said: “I can say in the coming years…It will be soon.”
On new products, he said: “For example there is Kinder portfolio that can brought to India and some other brands.”
He, however, did not share more details.
Talking about Indian operations, Fiordalisi that India is one of the most important emerging markets for Ferrero.
“We have not yet reached our objective (in terms of brands
reach and sales). We are still a young company. We have ambitious plans in the coming years,” he said.
Ferrero also plans to launch its spreads brand Nutella on a larger scale.
“Nutella has a limited presence right now, only in tier I cities. But we are looking at launching Nutella on large scale in smaller towns as well,” Fiordalisi said.
The company, at present, manufactures Kinder Joy and Tic Tac in its plant in Baramati in Maharashtra.
As part of Diwali campaign, the company has built a Ferrero Rocher pyramid at Ambience Mall in Gurgaon, its largest pyramid in India.
The pyramid will be on display till October 23 2014. (PTI)
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