SINGAPORE, June 21: Hampshire-based broadcast technology and solutions company Exset is in talks with two Indian manufacturers to produce set-top boxes supporting the digital monetisation systems (DMS).
“We are talking to two Indian companies to manufacture these boxes for digital transmission in the Indian market,” Alex Borland, chief executive of the Russian- owned company said.
The current supply of these boxes, most of which were being manufactured in China, would not be enough to cope with the huge demand in India, he pointed out.
Meanwhile, cable operator J&K Media Co has started installing Exset’s DMS systems in Jammu and Kashmir.
DMS installation was also underway in Andhra Pradesh’s Vijayawada City and 14 neighbouring cities, and Madhya Pradesh’s Satna and three cities in the neighbourhood, he said.
Borland said he was in talks with leading companies to advertise through Exset systems for a bigger consumer market, which he estimated would be in millions of homes.
The company, which has a registered office in Almere, the Netherlands, has a strong South Asian marketing team managing the Asian and African markets, Borland pointed out, underlining the importance of emerging markets for develop the group’s business. (PTI)
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