Essential to make quality content to keep audience engaged on digital medium: Anshuman

MUMBAI: Karan Anshuman, the director of hit series “Inside Edge”, says the success on the digital medium lies in making content which would keep the audience engaged.

“For me the giant leap was from films to coming to this digital medium. This is the right time to do this, and bring about a pioneering change in the way we perceive content in India. This is a future. Many big stars will come on this platform, no doubt about it. Everyone will be looking at this space.

“It is important for me to be here and do something different. Here one has to make quality content that would keep the audience engaged,” Karan told reporters on the sidelines Jio MAMI Mumbai Film Festival.

Two episodes of his forthcoming series “Mirzapur” were screened at the 20th edition of the festival.

Drawing differences between the two mediums, Karan said cinema is a communal experience and had become a family affair while the digital medium is a more personal thing.

“It is a different form of entertainment but the stories that are narrated here are fresh.”

The Amazon Prime Original series features Shweta Tripathi, Pankaj Tripathi, Vikrant Massey, Ali Fazal, Rasika Dugal and others.

Without revealing much about the series, Karan said, “It is a story that is driven by characters, emotions, relationships and it gets complex as it goes ahead. Each actor has a great and distant roles. For me, as a writer and maker, it was exciting to see what we had on paper and it has gone beyond our imagination.” (AGENCIES)

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