Excelsior Correspondent
SRINAGAR, June 15: With an aim to reach out to people at grassroots level under a vital program– ‘Back to the Village–Governance at the doorsteps’, Commissioner Secretary, Information, Manoj Kumar Dwivedi today held an extensive consultative meeting with the officials and the stakeholders from the print and electronic media.
Speaking on the occasion, sought suggestions and feedback from the stakeholders on starting a media plan on the programme–urging them to work for successful launch of the programme. He said that government was working on the objectives of the programme.
The Secretary said that the role of mass media including several media technologies is envisioned to influence large viewers. He urged the stakeholders to be part of the program as it was aimed to benefit the people at the grassroots.
Dwivedi said that a comprehensive media campaign would be launched for the successful implementation of the BTVP. He urged the stakeholders to provide their creative inputs and help the Government to reach out to the people–in order to mitigate their sufferings and address their grievances.
Pertinently, in a first of its kind, the Jammu and Kashmir Government has embarked on an ambitious initiative of reaching out to people at grassroots level through a program named as ‘Back to the Village’.
The program is being organized from June 20 to June 27across all Panchayats of the state.
Divulging details about the objective of the programme , Dwivedi said that ‘Back to the Village’ program will focus on four main goals, namely energizing Panchayats, collecting feedback on delivery of government schemes/programs, capturing specific economic potential and undertaking assessment of needs of the villages, besides affording an opportunity to Gazetted officers to visit the villages.
He said as per the directions of the Chief Secretary, the program will involve the people of the state and government officials in a joint effort to deliver the mission of equitable development across all our rural areas. The program is primarily aimed at energizing the over 7000 villages, 4483 Panchayats and directing development efforts in rural areas through community participation and to create in the rural masses an earnest desire for decent standard of living.
As part of this program, Dwivedi observed that each gazetted officer will be assigned a Gram Panchayat, where he/she will stay for at least two days including a night halt in the village to interact and obtain feedback from the Panchayat representatives, elders and other local people about their concerns, developmental needs and economic potential of the area.
Follow our WhatsApp channel