Discussion on ‘Public Relations Strategies’ organised at JU

Excelsior Correspondent
JAMMU, Feb 2: Department of Journalism and Media Studies, University of Jammu (JU), organized a discussion on ‘Public Relations Strategies, Digital Landscape and Audiences,’ as part of an interactive session series, here today.
Monisa Qadiri, Senior Assistant Prof and former Head, Journalism and Mass Communication, IUST Awantipora briefed the media students on public relations, its symbiotic relation with media and career prospects in the field of public relations in the digital era.
“It is very important for budding journalists to connect with different people in their surroundings and that Public Relations (PR) involves consistent effort in order to develop and maintain good relations with its various publics,” she said.
She explained various tools of PR to the media students and emphasized on reading good literature to write well which creates an impact in the society. She urged the media students to not limit themselves to books but also to connect with people and society at large in order to be effective communicators. “Constructive criticism helps one to consistently grow in the opted fields of journalism,” she added.
Prof Shyam Narayan Lal, Coordinator, Journalism and Media Studies, shared his views and experiences with students. He encouraged them to be successful reporters in future. Dr. Garima Gupta, Incharge Head of department concerned shared the progress made by media students in covering daily events report of the on-going 36th Inter-University North Zone Youth Festival (Antarnaad) and their contribution in the newsletter which is being published on a daily basis.
Earlier, introducing the topic in discussion, Dr. Ravia Gupta encouraged the students to keep moving forward and face challenges head-on. Dr. Pardeep Singh Bali shared his views on women empowerment and how women are coming forward and taking up challenges in the field of journalism.
The vote of thanks was presented by Kumerjit Chajgotra with a concluding remark that this interaction would help the students to get an insight into the field of Public Relations and Journalism.