NEW DELHI: Classic Legends Pvt Ltd, a part of the Mahindra Group, is set to bring back popular motorcycle brand of yesteryears Jawa to the Indian market next month, a top company official said Thursday.
The company, in which the Mahindra group has 60 per cent stake, plans to unveil three products on November 15 and will play in the 250cc plus mid-segment of the Indian motorcycle market.
“We are looking to launch the brand with three products…We are going to be a mid-segment player with Jawa,” Classic Legends CEO Ashish Joshi said here.
He, however, declined to share details of the products that have been lined up for introduction.
When asked by when the Jawa models will hit the market, he said “very soon” after the unveiling on November 15.
Jawa will enter a segment, which is currently dominated by Royal Enfield. Other global players such as Harley Davidson and Triumph have also been targeting to capture a significant part of the segment.
Classic Legends Thursday unveiled a 293cc liquid cooled single cylinder engine that will power the soon-to-be launched Jawa motorycles.
The engine has been developed from the ground up through a collaboration between the group’s R&D centre in Pune and technical centre in Varese, Italy. (AGENCIES)
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