Excelsior Correspondent
JAMMU, Apr 23: Confed-eration of Indian Industry organised a masterclass on media marketing for students of Kashmir today.
Ashwani Bakshi, a business leader, and Media Marketing Expert was the guest speaker. Bakshi focused on the challenges and opportunities in the field of media and advertising, and in building brand value of the businesses.
The session was followed by question and answer session with the academics and the students.
Dr Parvez Mir, Head Entrepreneurship Development Cell, Islamic University of Science and Technology, felicitated the session along with Dr M A Parry from Business School. Students at the end of the session wished for further such sessions with the business leaders and Dr Parvez invited Mr. Bakshi to the University for a Seminar Post Pandemic, to which Mr. Bakshi responded positively.
Mr Khurshid Dar, Head CII Kashmir presented the vote of thanks.
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