Centre mulls revision of anti-tobacco notification for films

NEW DELHI, May 14: The Information and Broadcasting ministry is in discussion with Health Ministry to revise its anti-tobacco notification for films.
The notification was issued by the Health Ministry last year.
“Several filmmakers and the Central Board of Film Certification have brought to the notice of I&B ministry some practical difficulties being faced by them in implementing the tobacco notification…It is in discussion with the Ministry of Health and Family Welfare to revise the notification,” Minister of State for I&B ministry S Jagathrakshakan today informed Rajya Sabha.
The health ministry had in October last year issued rules that mandated 30-second anti-tobacco health spots to be shown at the beginning and middle of movies and TV programmes which depict tobacco use, besides running a scroll of anti-tobacco health warnings during these scenes.
In response to another question, Jagathrakshakan said there have been a gradual growth in Prasar Bharati’s revenue generation in the last three years though revenue deficit has increased due to hike in pay and allowances, etc. (PTI)


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