Carlson Rezidor Hotels to venture into religious tourism

PANAJI, Mar 9:  International hotel firm Carlson Rezidor Hotels will soon venture into religious tourism segment in the country, a senior company official has said.
“We want to be in leisure and also religious destinations where there is lack of branded inventory,” Carlson Rezidor Hotels CEO Raj Rana told PTI.
“Our mid-scale brands are positioned in such a way that it will fit the requirements of middle-class segment,” said Rana.
The hotel firm recently launched its new property Radisson Goa at Candolim beach.
Rana said the company has already marked its presence at religious destinations like Ajmer, Haridwar and Katra.
“There (are) so many religious places in the country which have no branded hotels. We would like to be in places like Shirdi and (also) southern India where there are religious destinations,” he said.
The company has 110 properties in the country and continues to sign 12-14 properties each year, Rana said.
“We expect the current rate of expansion to continue in the coming financial year so that we can maintain our position as No 1 international operator in India,” he said.
The company has 1,350 hotels globally and Asia Pacific is the strongest market for the hotel group with huge presence in China and India, he added. (PTI)


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