Excelsior Correspondent
JAMMU, Mar 16: A comprehensive book based on emerging trends in E- Commerce titled “E Commerce-Electronic Business World” was released today by Prof. R.D.Sharma, Vice Chancellor, University of Jammu.
The book has been authored by Dr. Neetu Kumari, Jyoti Bahl & Mamta Sharma, Assistant Professors in the Udhampur Campus,Department of Commerce ,University of Jammu. The book is divided into seven chapters covering all aspects of E Commerce, E Marketing, E Management, and E Business. It caters to the needs of students pursuing their Commerce Degrees at the under graduate level, Post graduate level and the aspirants of the various competitive examinations.
Congratulating the authors in their efforts for coming out with this comprehensive book, Prof.R.D.Sharma hoped that it will serve the knowledge pursuits and academic requirements of the students, scholars and education practitioners at all levels. He asked the authors to move with renewed research orientation and confident zeal to strive for excellence in their academic research for the benefit of the student fraternity.
Prof. Anil Raina, Rector, Udhampur Campus and Head, Department of Environmental Sciences, and others were also present on the occasion.
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