Excelsior Correspondent
JAMMU, Nov 27: German luxury car maker BMW launched next generation M3 sedan and all new M4 Coupe in India, priced at Rs 1.19 crore and Rs 1.21 crore respectively (ex- showroom Delhi). Both the models would be available across the country as completely built up units, the car maker said.
The legendary sportsman flagged off the all new BMW M3 and all new BMW M4 during an exclusive event at the Buddh International Circuit
“A new chapter in the fascinating history of high performance sports cars from BMW M GmbH is beginning,” BMW Group India President Philipp von Sahr said.
The cars deliver superior performance with a newly developed six cylinder engine and light weight design, he added.
While the M3 is the fifth generation model, M4 Coupe is a brand new car.
Earlier this week, the company had launched an updated version of its M5 sedan in India, priced at Rs 1.35 crore or Rs 13.5 million (ex -showroom Delhi), he stated.
He further disclosed that taking a further step in sustainable mobility, BMW India also plans to introduce hybrid car i8 in 2014.
Besides, it is also looking to expand dealer network in the country by 2015-end by taking the overall number to 50 from 37 currently.
The company, which slipped behind German rivals Audi and Mercedes in the Indian market last year, is looking to recover ground by investing in the brand and new launches.
BMW India, which is wholly-owned subsidiary of the Germany’s BMW Group, currently produces various vehicles at its Chennai facility including the 1 Series, 3 Series, X1 and X3.
Follow our WhatsApp channel
