PANAJI, Mar 17: Auto major BMW has launched the all new MINIi Convertible car in India. Speaking on the occasion of the launch in South Goa last night, BMW Group India President, Philipp von Sahr, said, “The all new MINI convertible is unapologetically outgoing. Its spontaneous and emotionally intensive way of savouring authentic MINI driving fun. A non-stop thrill behind the wheel for those intangible moments of pure joy precisely because of its contagious enthusiasm and its impulsive streak. It creates a world in technicolour, packed with impulse, emotion and unbridled energy.” The all new MINI Convertible will be available at an ex-showroom price of Rs 34,90,000. BMW Group in India has three bands-BMW,MINI and Rolls-Royce. Along with its automotive concern the group is also active in marketing of motorcycles as well as financial services for its premier clientele. (AGENCIES)