Excelsior Correspondent
JAMMU, Feb 1: BMW Group India presented the 10th BMW Art Car created by internationally celebrated artist César Manrique at the India Art Fair 2016. César Manrique created the 10th Art Car for BMW in 1990 with the BMW 730i.
The BMW Art Cars or the ‘Rolling Sculptures’ are original masterpieces of art that demonstrate an individual synthesis of artistic expression and automobile design. Since 1975, seventeen prominent artists from across the world have created Art Cars on the basis of contemporary BMW automobiles of their times, all offering a wide range of artistic interpretations.
The BMW Art Car designed by César Manrique was exclusively unveiled at India Art Fair by Philipp von Sahr, President, BMW Group India, Dr Thomas Girst, Head Cultural Engage-ment, BMW Group and Neha Kripal, Founding Director, India Art Fair.
Philipp von Sahr, President, BMW Group India, said, “Since its inception, BMW India has been committed to the world of art and culture in the country. The BMW Art Cars are an indispensable component and a core platform of our cultural engagement. They are unique creations combining automobiles, technology, design and art. The artistic expressions of the ‘Rolling Sculptors’ symbolize the pioneering spirit of BMW Group that challenges the imagination of creative minds across the world. We are very excited to present the 10th BMW Art Car by César Manrique here amidst the best Indian art installations at the India Art Fair.”
Follow our WhatsApp channel