BJP changing electoral strategy

Humiliating defeat in Karnataka in May 2023 assembly elections compelled the BJP leadership to give its electoral strategy a second thought for poll bound Rajasthan, Madhya Pradesh, and Chhattisgarh, and by the time the party readjusted its strategy, the nascent INDIA alliance increased its political challenges, necessitating further change in BJP’s national electoral strategy overriding the earlier planned strategy for the Vidhan Sabha elections.
BJP’s is yet to recover from the mental shock that it suffered on account of the Congress overthrowing the ruling BJP in Karnataka, despite its intensive by PM Narendra Modi. BJP has to face Congress in similar situations in Rajasthan, Madhya Pradesh, and Chhattisgarh where Vidhan Sabha elections are scheduled to be held by the end of 2023.
BJP is mainly relying on Modi wave that the party thinks is blowing in their favour. Congress on the other hand has been emerging stronger with passage of time. BJP’s election strategy for these states may therefore see further alterations and tweaks in the next three months , for the contests are becoming closer and tougher for the party.
Gyan Pathak
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