BARC viewership system may start TRPs by March 2014

NEW DELHI, Mar 5:
The Broadcasting Audience Research Council (BARC), a television viewership measuring system of the broadcasting industry, may start generating TRPs by March, 2014.
This information was shared by Information and Broadcasting minister Manish Tewari in a written reply to a question in Lok Sabha.
“The ministry has been continuously following up the progress of setting up of a transparent and credible Television viewership measurement system by the Broadcasting Audience Research Council (BARC) of Indian Broadcasting Federation (IBF),” Tewari said in the written reply.
IBF has said that BARC may start generating TRPs by March, 2014, the Minister stated.
In response to another question, Tewari said that no final decision on the launch of a dedicated English news channel had been taken by Prasar Bharati as yet. (PTI)

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