Excelsior Correspondent
JAMMU, June 4: Axis Bank, today announced noted actress Deepika Padukone as its brand ambassador aligned with the Bank’s brand philosophy of ‘Badhti Ka Naam Zindagi…’ or ‘Progress On’.
The campaign designed by Lowe Lintas lies in the space that progress has many dimensions and talks about the ‘holistic’ nature of progress and highlights Axis Bank’s journey as a customer centric bank. The new campaign featuring leading Bollywood actress Deepika Padukone is directed by the renowned movie and ad film director Gauri Shinde.
Speaking on the launch of the campaign, Rajiv Anand, president – Retail Banking, Axis Bank said, “The new film takes our brand positioning of Badhti ka naam zindagi… or Progress On… ahead. The campaign is based on the insight that progress means different things to different people and can also be defined differently for the same individual at different times. This insight is captured in our new communication which brings to life the ubiquitous and multidimensional nature of progress.”
Deepika Padukone, actress and brand ambassador of Axis Bank said, “It feels wonderful to be associated with one of India’s most respected banks. A bank plays a very important role in the progress of so many individuals and I’m proud to be a part of the Axis Bank team.”
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