MELBURNE: Cricket Australia (CA) is open to part with its multi-million-dollar television revenue from India tours to Australia as part of a collective effort to preserve the financial health of the global game.
James Sutherland, Cricket Australia chief executive, has declared Australian Board’s willingness to divert a part of its overseas revenue from India tours to Australia, which is worth up to USD 100 million extra to CA’s annual balance sheet, to be shared among all members.
“You have to have a belief in the broader context and you’ve also got to see the big picture. I think together with pretty well all other countries right now we see that bilateral cricket is very much our core business and it’s really important that it continues to be popular.
“Ideally if we get to a situation where it has more structure around it, we build context, fans can understand and appreciate it more and we can increase the value and appeal of bilateral cricket,” Sutherland told ‘ESPNcricinfo’.
Although this proposal is likely to cost CA money in the short-term while also changing the dynamics around the board’s close relationship with the BCCI, a huge contributor to Australian cricket’s financial health, Sutherland felt that “doing nothing is not an option”.
He insisted all boards would have to look at “the big picture” of the international game’s future, amid worsening financial situations of some countries and the encroachment of domestic T20 leagues on schedules and player priorities.
“We’ve got a very open mind and we believe in a big-picture sense that the benefits will flow, not only to us but to others. It may well be we go backwards before we go forwards, we don’t know, but we do believe in the big picture and we do believe individual countries can’t operate in isolation of everyone else.
“That’s something we’re very conscious of and that’s why we support the work the ICC has done so far in reviewing the structure of bilateral cricket and how that might all work. It’ll be good for the game, that’s our foremost position, and hopefully down the track it’ll be good for cricket in Australia,” he added.
Sutherland said he was encouraged to explore the commercial implications of changes to bilateral tours by the willingness he saw at the recently-concluded ICC Annual Conference in Edinburgh, to reform the structure of the game.
Further talks are set to be held in late August or early September, before a more detailed model is presented to the ICC board in October. (AGENCIES)
Follow our WhatsApp channel
