NEW DELHI: Amazon India on Wednesday said it is extending a 100 per cent SoA (Sell on Amazon) fee waiver for 10 weeks, a move aimed at helping over 10 lakh artisans, weavers and women entrepreneurs who are part of its ‘Karigar’ and ‘Saheli’ programmes on its platform.
“The ‘Stand for Handmade’ initiative is aimed at helping over 10 lakh entrepreneurs including artisans, weavers and women entrepreneurs rebound from the economic disruption caused by COVID-19,” Amazon India Head – MSME Empowerment and Seller Experience Pranav Bhasin said.
More than 8 lakh artisans and weavers from Amazon Karigar programme, and over 2.8 lakh women entrepreneurs from Amazon Saheli programme will benefit from 100 per cent SoA fee waiver for 10 weeks, he added.
The fee waiver will also be available to the new sellers joining the two programmes, Bhasin added.
The company, which competes with Walmart-backed Flipkart and others in India, has also created a ‘Stand for Handmade’ storefront to help generate customer demand for the locally crafted, handmade products from Karigar and Saheli sellers. (AGENCIES)