MUMBAI : E-commerce Major, Amazon.in announced the launch of its global program ” Amazon’s Choice ”for customers in India. Amazon’s Choice is a program that simplifies shopping for high-involvement categories by letting customers pick a product in that category by their intended usage scenario. The program has been introduced to assist customers shopping for Laptops on Amazon.in and will expand to several other categories over the next few months. Commenting on the launch Mr. Noor Patel, Director Category Management, Amazon India said ”We are very excited to launch our global program Amazon’s Choice for customers in India, starting this festive season. With Amazon’s Choice, we want to simplify the buying process for customers shopping for products in high-involvement categories like Laptops and help them make the right purchase decisions with confidence. With the festive season just round the corner, this is an opportune time to launch Amazon’s Choice to make the shopping experience for customers simple, hassle-free and enjoyable.” Customers can easily access the Amazon’s Choice shopping experience right from the home page or simply by searching for generic keywords like ”laptop”. All Consumers on www.amazon.in and the Amazon mobile shopping app have an easy and convenient access to millions of products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive 100 percent purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy Amazon.in’s guaranteed next-day, two day delivery, Sunday and Morning delivery on products fulfilled by Amazon. And now with the launch of Amazon.in’s most loved global offering Prime, can now enjoy guaranteed fast free delivery of thousands of products in 100 cities. (AGENCIES)
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