Excelsior Correspondent
SRINAGAR, Feb 8: Marking its entry into the premium hatchback segment, AM TATA Hyderpora, Srinagar today launched – the Altroz.
The Altroz will be available in five trim levels at an introductory price starting from INR 5.29 lakhs for the petrol version and INR 6.99 lakhs for the diesel version. It is the first vehicle developed on the new ALFA Architecture and the second vehicle showing the Impact 2.0 design language. With its striking design, bouquet of industry-first features and the most recent achievement of Global NCAP 5-Star rating, it has set the Gold Standard in safety, design, driving dynamics, technology and customer delight.
All set to entice customers, Altroz will come with six different factory-fitted customizable options to be chosen from four packs – the Rhythm, Style, Luxe and Urban.
It was launched by Shahid Kamli reputed business tycoon of J&K in presence of Jatinder Mahanjan Chairman, Sanjay Mahanjan , .Ankur Mahajan , Akshay Mahajan , Tarun Malhotra directors, Haji Ghulam Rasool-CEO AM TATA , Abdul Rashid Bhat-GM Operations, Masrat Saleem-GM Sales, and Bakshi Nadeem-GM After Sales.
The New Premium Hatch will redefine the segment with its Gold Standard in design, safety, technology and driving experience, a handout issued by AM TATA here, today said.
AM TATA Hyderpora also simultaneously launched three fully BSVI ready cars, with introduction of four models in a single event. Leading the line-up with the Altroz, the showcases for the event included the Tiago, Tigor (safest in their category) and the Nexon. These cars are not just fully BS VI ready but offer lot more to the aspiring customers. Additionally, with the introduction of the Altroz and the Nexon, Tata Motors also becomes the first OEM to launch BS VI ready diesel variants in their respective segments.
The New BSVI Range with class leading design aesthetics, the entire range now is aligned as per Impact 2.0 design language.
The Nexon 2020 has been developed to take the drive experience to Nex Level with best-in-class safety features and will be the first car from Tata Motors to feature the ‘iRA Tech’ – the new connected car technology, which has been designed specifically for India and caters to its unique driving conditions. ‘iRA Tech’ consists of technologies such as What3Words, Connected Safety, Natural Voice system and the Tribes app. The Nexon 2020 will be offered in 6-speed manual and AMT options.
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