Excelsior Correspondent
JAMMU, Jan 25: AM Hyundai, Paloura Jammu today launched the most anticipated product of 2020, the All New AURA.
Hyundai AURA, targeted at young inspirational customers, will redefine the sedan segment with best-in-class features, powertrain options and premium cabin design.
Speaking at the launch of All New Hyundai AURA, Jatinder Gupta Chairman AM Group said, “The All New AURA marks industry’s first and the most significant launch of the Deacade-2020. The All New AURA conveys a Modern & Stunning Design, offering versatile characteristics exhibiting elegant styling and bold character form to deliver a fresh interpretation of Hyundai’s signature design language of ‘Sensuous Sportiness’ specifically crafted for progressive Urban and Millennial customers.”
The new AURA was unveiled by Chairman AM Group Jatinder Gupta, Managing Director Sanjay Mahajan and Directors, Ankur Mahajan, Akshay Mahajan and Sudershan Mahajan.
This was a unique event where internet influencers from Jammu were asked to unveil the car. These influencers were felicitated by the AM Group for the achievements in their respective fields.
Prominent internet influencers present at the launch were Anmol Amla, Geetika Kohli, Gaurav Gupta, Atul Dyggal, Kritika Gandotra, Amar Chauhan, Ashish Kohli, Arti Mahajan Dingra, Vivek Mahajan, Dr Malvika Upadhya, Shubam Singh, Chataniya Gupta (98.3 Radio Mirchi), Kanav Padha, Rajesh Padha, Zoddie, Gedi Route and many others.
“The All New AURA will be India’s only Sedan equipped BS 6 Diesel 1.2Litre ECOTORQ Engine, offering Superior Power, Superior Performance and Fuel Efficiency. With class-leading features and superior performance, The All New AURA will be a game changer product creating a new excitement and establish new benchmarks in the automobile industry”, Jatinder Gupta added.
“The development direction of The All New AURA is defined by ‘Vibrance of Positivity’ and ‘Spirit to go the distance’ of Indian Millennials. Defined by the harmony between the four fundamental elements of proportion, architecture, styling and technology, the design aim of The All New AURA is to bring instinctive beauty, create emotional value and desirability, resulting in a shimmering sculpture of ‘Sensuous Sportiness’. Hyundai AURA is defined by 5 key pillars including stunning and modern design, premium and spacious interiors, class leading convenience and technology, advanced and enthusiastic powertrain options and complete peace of mind”, Gupta maintained.
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