MUMBAI: Reflecting the festive spirit of Diwali, two mega movies — Karan Johar’s “Ae Dil Hai Mushkil” and Ajay Devgn’s “Shivaay” — have sparked fireworks at the box office with trade analysts saying both are catering well to their respective audience.
Johar’s romantic drama, which was caught in a raging row ahead of its release, stars Ranbir Kapoor, Aishwarya Rai Bachchan and Anushka Sharma. “Shivaay” features Devgn in the lead role, who has also helmed the action-drama
Trade expert Akshaye Rathi says both films, which hit theatres today, are off to a good start, though “Ae Dil…” seems to have a bit of an edge.
“Both are doing well in different places. ‘Ae Dil Hai Mushkil’ is doing well in urban centres, especially in multiplexes in metros. It should do business of approximately around Rs 13-14 crore by the end of the day.
“While ‘Shivaay’ is dominating in B and C Tier cities with an early estimate of opening around Rs 9-10 crore,” Rathi told reporters
Follow our WhatsApp channel
