Address of Choice – Brings Your Dream Home a Step Closer!

Introduces several newly launched properties in the affordable segment

After increasing their customer base to over 50,000 happy customers, Address of Choice (AOC) is now all geared to expand to several other cities in the country. With a number of newly-launched projects, in the affordable housing segment, AOC is partnering with many reputed real estate builders to bring to buyers, just the property they are looking for. Also, sellers have their advantages too with AOC by their side! The new projects under the GST benefit scheme are available across all the leading Indian cities including Bangalore, Pune, Mumbai, Thane, Hyderabad, and definitely Delhi-NCR.

To cater to customers better, Address of Choice has come up with a robust website with enhanced navigation and search features. The database now features a host of new additions – offering customers an even better choice to pick from. The simple navigation empowers website visitors to look for a property as per the category (resale, rentals, leasing, etc.) and as per their preferred location.  And that’s not all! One can also choose a property based on the type (apartments, independent floors, villas, plots, etc.), the budget range, and the project’s completion status (possession). This is to totally empower the customer to customize his choice only focus on the properties that match his criteria.

Sharing about his fruitful stint in delivering properties in Pune, Bangalore, Delhi-NCR and other, Co-founder Pawan Sharma had this to say, “As a strategy planner, it is important to understand the vibe of the audience and come up with plans that cater to them effectively. As a digital media lover, I absolutely love the very idea of customers wanting to finalize a lot of things before they actually visit a location. An intuitive website, set up with a strong search bar and filtering options pretty much allows customers to have a detailed understating of a property from the different aspects – location, size, builders, and most importantly the price range.”

The real estate business in the affordable property category is a huge segment and AOC completely wants to explore it across the major Indian cities and regions. The company has on-boarded several new team members to help customers round the clock. With a common passion driving them, sky appears to be the limit for everyone at AOC.

The company is currently targeting a 3-5% market share in Indian real estate distribution, via the expansion to the 10 plus cities besides the ones they are already catering to. With technology backing the real estate business now, the industry is all set to boom at a never before speed.  Address of Choice awaits to bring every property hunter, a step closer to home.


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