Prof S K Gupta
The book ‘Yes, You can Launch Your Own Enterprise: Beginners Guide’is written by a team of Agricultural Extension Scientists Dr(s). J.P. Sharma, Nishi Sharma, Reshma Gills, Pratibha Joshi, Girijesh Mahra, and Punitha P. provide a step-by-step guide for potential agri-entrepreneurs to take up an agri-enterprise. The authors tried to give proper solutions for the practical problems in launching and managing the enterprise rather than giving off the rhetoric of technical knowledge about the some selected enterprises. The book was drafted very carefully to address the essential elements which need expert guidance and advice for the new entrants. The books is divided into four units consisiting of thirteen chapters. Thus, this book’s design has introductory chapters to enlighten the readers with the scope of entrepreneurship, the procedural way out to find the appropriate enterprises to suit with own resources and extraneous counter factors through SWOT analysis and micro screening, identifying market opportunities for enterprise launching through conducting market surveys and business plan preparation for agri-enterprise development.
The second section of the book consists of seven chapters that predominantly address the general practical difficulties an entrepreneur faces. It systematically elucidates guidelines for prospective entrepreneurs, acquiring land and registration procedures, approval and clearances for setting up an enterprise, enterprise ownership, registration, registration for enterprise launching, etc which is an important component for the entrepreneur.. This section also consists of the latest detailed information regarding the approval of factory and building plan, obtaining consent for water and power connection. In addition to these, this unit enlightens its readers by explaining the most crucial registration process of the establishment (shop registration), DIC and MSME registration, registration of brand, the trademark of the product, weights, measurements (BIS, ISO, etc.), food products (Agmark, HACCP, etc.),logo registration etc. The unit has also given detailed information about entrepreneurial requirements for food processing. The way of logically arranging the essential requirements and concerned format of applications (attached in each unit) to be filled and submitted to various goverment bodies makes this book a ready reckoner for the enterprise consultants, agricultural extension persons, and beginners in various businesses.
The book gives the success stories of innovative agri-entrepreneurs from almost all parts of the country and covered different agriculture and allied sector-based enterprises as an exemplary attempt to inspires readers with practical examples. Another significant dimension for the entrepreneurs and entrepreneurship trainers is the knowledge and information related to the government’s schemes and support for the skilling and reskilling human capital and entrepreneurship development. A piece of precise and codified information about the entrepreneurship supporting agencies, government policies, schemes, and the way of assistance etc., are given in unit four. The contact details of the concerned agencies given in the book help the interested people to know more information on each item through first-hand knowledge managemen. The book is very informative covering almost all the procedural steps to be followed for setting up an enterprise and all the concerned persons will get required information at one place. Every year government announces different schemes for budding entrepreneurs but most of them are not able to avail the benefits of such schemes due to lack of knaowldge and procedure for avaialing the scheme. This books will definitely be helpful for the youth to get information for sertting up an enterprise. The striking feature is that besides providing systematic and one-stop information availability on procedural steps for setting up an enterprise, it also provides relevant annexures, formats, and links. It enables its readers to understand the procedure and straight away to take action. This book’s scope assumes much more significance in achieving a self-reliant and resilient India through the ‘Atmanirbhar Bharat initiative,’a re-packaged version of ‘Make in India’ and ‘Skill India’ concept more benefits for the MSME sector. Hence, the book’s contents are very timely and important for entrepreneurship trainers, educational experts, and innovative entrepreneurs.
(The author is Director Extension SKUAST Jammu)
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