Payment of advt bills to be made within 10 days: Govt

By
Daily Excelsior
-

Excelsior Correspondent
SRINAGAR, Sept 15: Government has ordered that the payment of advertisement bills of the newspapers will be made within 10 days after the receipt of bills.
According to an order issued by the Commissioner Secretary Information, M H Malik, the payments to the newspapers will be made online by the respective Joint Directors of Information, Kashmir/Jammu who have been already designated independent controlling authority for the release of Government advertisements and the payments thereof.
The decision to decentralize advertisement distribution was recently taken on the initiative of Minister for Information, Chowdhary Zulfkar Ali, and accordingly by virtue of Govt Order No: 32-ID of 2017 dated: 08-09-2017, the provincial Joint Directors of Information in Jammu/Kashmir divisions were vested with the controlling and regulatory powers in this regard.
Pertinently, 467 newspapers and periodicals including 271 in Jammu and 196 in Kashmir division are presently empanelled with DIPR for release of Government advertisements.
Meanwhile, to ensure judicious and transparent distribution of advertisements to the newspapers and periodicals in the State, the Government is in the process of categorization of the approved publications in light of the guidelines laid down in Advertisement Policy-2016.
The Government has already constituted an official panel headed by Joint Director Information (Headquarters) for categorization of the newspapers as per the parameters laid down in Govt Order No: ID/A/22/2017 dated: 13-03-2017.
As a first step the newspapers and periodicals empanelled by the Department of Information & Public Relations (DIPR) for release of Government advertisements were asked to submit various details like circulation, reach, periodicity, language, infrastructure including professional human resource and other similar parameters to facilitate the DIPR to categorize each publication on the basis of its merits.
The newspapers which fail to submit the requisite information within the prescribed time limit would be treated as de-listed from the list of empanelled newspapers.

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