Excelsior Correspondent
JAMMU, Aug 2: The book “Social Media: Paribhasha, Siddhant avam Prayog” authored by Dr Vinit Utpal, Assistant Professor at the Indian Institute of Mass Communication (IIMC), Jammu, was officially launched at Mount Abu.
This function was organized during the second day of a five-day Social Media Influencer Retreat organized by the Brahma Kumaris.
The book was unveiled by Jayanti, Additional Administrative Head of the Brahma Kumaris, Prof Sanjay Dwivedi, former Director General of IIMC, Komal, Public Relations Officer; Pallavi and Prof EV Swaminathan, former faculty at Mumbai University.
On the occasion, Jayanti honoured Dr. Utpal, noting, “It is a matter of pride to launch such an insightful book on the occasion of the Social Media Influencer Retreat.”
Prof Sanjay Dwivedi emphasized that this is one of the first comprehensive books on social media in the Hindi language. “The book covers not only the theoretical aspects of social media but also its practical applications in depth. It will prove to be highly beneficial not only for journalists but also for influencers working across social media platforms.”
Komal stated that the book will serve as a valuable resource for media students in schools, colleges, and universities.
Author Dr Vinit Utpal shared that the book is a full-fledged academic textbook, drawing from his two decades of experience in journalism, research and teaching. It aligns with the social media syllabi of various Indian universities and is particularly useful for students preparing for competitive exams like NET-JRF.
The book includes social media theories, discussions on fake news, media trials, relevant laws, and features over 800 objective and 500 subjective questions for academic enrichment. It is now available online on Amazon.
The Social Media Influencer Retreat is being attended by hundreds of students, professors and influencers from across the country.
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