Excelsior Correspondent
JAMMU, May 28: Directorate of Tourism Jammu has launched series of celebrity visits across Jammu to show solidarity with the armed forces and civilians and to inspire the revival of tourism in the region.
The first in this initiative was the visit of renowned Bollywood actress Huma Qureshi, who arrived here to extend her support and amplify the message of peace, resilience, and hope.
During her visit, Qureshi engaged in a meaningful interaction with stakeholders from the Jammu and Katra Hotel and Restaurant Associations. The stakeholders appealed her to promote the scenic beauty, hospitality and cultural richness of Jammu through word-of-mouth and her public platforms. They emphasized that celebrity endorsements can play a vital role in rebuilding tourist confidence and encouraging footfall in the region.
The actress also visited the family of the late Raj Kumar Thapa, Additional District Development Commissioner (ADDC) Rajouri, who tragically lost his life in a recent attack. She offered her heartfelt condolences and paid tribute to his sacrifice for the nation.
Later in the evening, a cultural programme was organized at the Indo-Pak border–Suchetgarh symbolizing unity and national pride. The event showcased local cultural performances and featured a touching interaction with Army jawans, BSF jawans and affected families aimed at honoring the brave soldiers and showing solidarity with affected families.
Speaking at the event, Huma Qureshi expressed her gratitude for the warm reception and conveyed her admiration for the unwavering spirit of the people of Jammu and Kashmir. She assured that she would encourage more celebrities and artists to visit the Union Territory and experience its breathtaking beauty, culture and hospitality.
Her visit marks not just a symbolic gesture, but a powerful message of collective strength and a renewed call to embrace Jammu and Kashmir as a vibrant and safe tourism destination. The initiative has been taken by Directorate of Tourism Jammu under the guidance of Yasha Mudgal, Commissioner/ Secretary, Tourism Department.
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