Excelsior Correspondent
JAMMU, Nov 15: Border district Rajouri, which has been selected as a dairy district under the scheme One District One Product (ODOP), is witnessing a surge in milk production.
Because of the untiring efforts of the District Administration and Department of Animal Husbandry, the district has witnessed fairly reasonable growth in terms of milk production from 3.67 lacs litres per day to 3.85 lacs litres per day since the launch of the ODOP scheme in the district and has become milk surplus.
The field functionaries of the department are encouraging the farmers to take benefits of these farmers’ friendly schemes being implemented by the Department for their socio-economic development.
Pertinent to mention that to realize the true potential of a district, fuel economic growth and generate employment with an aim of impetus to rural entrepreneurship, the Government has launched transformational scheme ODOP.
Dairy sector not only generates income and employment among the farmers but also supplements the varied nutritional requirements of the individuals. District Administration under the overall supervision of the District Development Commissioner Rajouri, Vikas Kundal has been taking several measures to strengthen the dairy sector and efforts being made to further enhance the milk production in the district.
The Department of Animal Husbandry has worked on all parameters before rolling out the schemes. The Department has organized number of awareness camps, house visits and other distributions activities in the far-flung areas of district.
The major support has been provided by the Panchayati Raj Institutions as they are backbone of the Government. They play very prominent role in implementing the schemes that are introduced by Government for the socio economic development of the people.
Another factor which contributed in expansion of the dairy sector is that the department is in complete contact with the beneficiaries and department also facilitated them during the Pashudhan mela at Lakhanpur.
After increase in production, the major concern for the dairy unit holders is the market linkage facilities; and department is also working on the lines to establish dairy cooperative societies to provide market linkages to the societies in the district.
Efforts of the District Administration are also fully backed by the dairy farmers of the district who are also extending full support for the successful implementation of the ODOP initiative of the Govt.
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