Excelsior Correspondent
JAMMU, Aug 19: 612 League, the first Indian clothing brand focusing on pre-teen children, was launched in Jammu at SONI Enterprises, Shop number 17, first floor Wave Mall Jammu, in the presence of the shop owner Raghav Soni and Sakshi Soni.
Within a short period of six years, the brand has been able to penetrate the entire Indian market, being available at over 385 POS across 130 cities of the country.
The brand offers a complete range of trendy, high quality, affordable and comfortable apparel for boys and girls, in knits and woven, for both summer and winter season. At the core of 612 League is the belief that a ‘tween’ i.e. a child who is not yet a teenager, is aware of many adult issues and aspires to a teenager lifestyle. It promotes and encourages an active lifestyle by offering products with suitable fabrics, and strictly adhering to quality where every button, zip and other accessory undergoes stringent tests to ensure that the products remain hassle free for a long time.
612 League is an ‘imagined in India, international in outlook’ brand that stands shoulder-to-shoulder in the retail market and matches global apparel brands in terms of quality and design. The brand has won the prestigious pinnacle award for best kids wear performance at Shoppers Stop for 2 years and best performing kids wear brand at Reliance Trends for 3 years in a row. The brand’s business has consistently grown over 50 percent and it is firmly on track to be the top-of-the-mind recall kids wear brand in India.
“We strive to be omni-present with a balanced presence across various retail formats like LFS, e-com, MBOs and EBOs. We are the leaders of pre-teen fashion race in India. We make today’s children and tomorrow’s future look stylish and lively with our designer kids’ dresses and apparels. Let your kids flaunt their style statement with the exclusive designer kids wear collection we have introduced. We not only focus on innovative designs according to changing seasonal trends but also on quality and comfort,” said Raghav Soni and Sakshi Soni. They added that their collection ranges from jeans, knits, jackets, to dungarees, skirts, and more.
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