CHENNAI, Feb 4: India Yamaha Motor (IYM) Pvt Ltd. on Tuesday announced that it has
achived a major milestone for one of its most iconic motorcycles–the Yamaha R15–which
has completed the production milestone of one million units.
A product that has led Yamaha’s performance strategy in the Indian market since its debut,
the R15 has been at the forefront of delivering cutting-edge technology and style, while
appealing to the aspirations of young Indian motorcyclists through its confidence-inspiring
handling prowess and exceptional riding experience, a IYM release said here.
With the production of over one million units of R15 at the state-of-the-art Surajpur plant, this
milestone underscores Yamaha’s manufacturing excellence and commitment to global quality
standards in meeting India’s growing demand for premium motorcycles, while also supporting
global markets.
Reflecting the rising preference for premium motorcycles, IYM prioritised Indian customers,
with more than 90% of these units sold in India. The R15 has also been pivotal in positioning
Yamaha as a key export hub for its new products, further strengthening its global presence.
India Yamaha Motor Group of Companies Chairman Itaru Otani said “The R15 embodies
Yamaha’s Racing DNA with cutting-edge technology, thrilling design, and unmatched
performance. With every iteration of the R15, we have elevated the riding experience,
making the R15 the top choice for young enthusiasts.”
“We extend our immense gratitude to our customers for their unwavering trust and to our
employees for their dedication, which have been instrumental in achieving this landmark.
Yamaha remains dedicated to shaping the future of performance motorcycling, ensuring
the R15 continues to inspire riders for generations to come”, he said.
Since its launch in 2008, the Yamaha R15 has set new benchmarks in the performance
motorcycle segment with its iconic design and racing inspired engineering.
Achieving a consistent growth over 16 years, the R15 model continues to lead its category,
with production volumes increasing with each new generation to keep pace with rising
demand.
(UNI)
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