Excelsior Correspondent
JAMMU, June 30: On the World MSME Day, Vi Business, the enterprise arm of leading telecom operator Vi (Vodafone Idea), releases the third edition of its flagship ready for next ‘MSME Growth Insights Study 2025’, here today.
The new project reflects this positive shift, revealing a rise in the country’s Digital Maturity Index (DMI), however the digital adoption remains fragmented.
With a strong intent, right financial support and access to right advisory support, India’s small businesses are well positioned to accelerate their digital journey.
Speaking on the occasion, Arvind Nevatia, Chief Enterprise Business Officer, Vodafone Idea Ltd said, “MSMEs in India are clearly moving from digital curiosity to digital commitment and that’s an encouraging shift. The sharp rise in investment intent around cloud, cybersecurity and automation shows that small businesses increasingly see technology as a growth enabler, not just a utility. Through ready for next program, our aim is to celebrate incredible growth journeys of India’s MSMEs, from small towns to global markets, from manual processes to being digital-first enterprises.”
Digital maturity remains uneven across sectors, but the study reveals a sharp rise in investment intent across the board. Professional Services tops the list of sectors increasing digital transformation budgets, followed by Retail, Logistics, Transportation, Media and Entertainment, Manufacturing, Telecom, Agriculture, Financial Services and Healthcare. Encouragingly, 72% of MSMEs plan to increase cloud spending and 76% have prioritized cybersecurity as a response to rising cyber threats.
‘Vi Business Ready for Next’ is certified as India’s largest digital advisory for MSMEs by Cyber Media Research (CMR) and has witnessed participation by over 2 lakh MSMEs across 15,000 pin codes and 16 sectors in the past 3 years.
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