In a significant step towards harnessing the immense potential of Jammu and Kashmir, the Administrative Council has ushered in a new era of development and prosperity with the approval of the Jammu and Kashmir Film Policy 2024. This landmark policy, aimed at positioning J&K as a hub of cinematic creativity and productivity, underscores the administration’s commitment to fostering growth across diverse sectors while simultaneously preserving the rich cultural heritage of the region. At the core of the J&K Film Policy 2024 lies a comprehensive framework designed to streamline administrative processes, facilitate film production, and promote the growth of the local film industry. By establishing a single window cell and providing time-bound administrative assistance, the policy seeks to ease regulatory hurdles and attract filmmakers to the picturesque landscapes of J&K. Moreover, the provision of financial assistance, including subsidies and incentives, underscores the Government’s resolve to incentivize film production and stimulate economic activity in the region. One of the key highlights of the policy is the establishment of the Film Development Fund, signalling a significant investment in the growth and sustainability of the film industry at J&K. With an allocation of Rs. 500 crore over five years, this fund will not only support filmmakers but also contribute to job creation and infrastructure development. By setting minimum criteria for subsidy eligibility, such as a minimum number of shooting days and screens, the policy ensures that resources are directed towards projects with the potential for broader societal impact.
Another important policy decision taken in the AC meeting was the extension of the Amnesty Scheme 2022 for domestic electricity consumers, underscoring the administration’s commitment to inclusive growth and social welfare. By waiving interest and surcharges on outstanding electricity bills, the scheme alleviates financial burdens on households and promotes a culture of responsible consumption. The scheme’s success in recovering dues and facilitating affordable repayment plans is a testament to its effectiveness in addressing the needs of the populace while bolstering the financial health of utilities.
The Administrative Council also approved infrastructure projects of a vertical lift at Mubarak Mandi and the establishment of a dairy plant, underscoring a holistic approach to development that encompasses both economic and social dimensions. The vertical lift project, connecting key tourist attractions, not only enhances accessibility but also promotes tourism and cultural exploration, thereby contributing to the region’s socio-economic growth. Moreover, the transfer of administrative oversight of the Mubarak Mandi Heritage Society to the Culture Department reflects a strategic realignment aimed at enhancing heritage preservation and institutional efficiency. By integrating heritage projects into the Culture Department’s regular budget, the administration ensures the sustained funding and operational effectiveness.
The establishment of a dairy plant not only creates employment opportunities but also enhances agricultural productivity and improves livelihoods for rural communities. The establishment of a dairy plant holds the promise of sparking a white revolution in Jammu and Kashmir, akin to the success of Amul. This initiative has the potential to significantly boost rural income, with ancillary activities such as milk transportation, fodder units, and retail milk outlets generating thousands of employment opportunities. This comprehensive approach is poised to inject a significant stimulus into the local economy.By prioritising inclusive growth, cultural preservation, and infrastructure development, the administration demonstrates a vision for progress that is both forward-thinking and inclusive. As these policies take root and bear fruit, they hold the promise of transforming Jammu and Kashmir into a prosperous region.
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