Excelsior Correspondent
SRINAGAR, Feb 21: Traders in Srinagar’s Lal Chowk today urged tourists to refrain from consuming alcohol, drugs and avoid smoking and spitting while visiting the area, emphasizing the need for responsible tourism.
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The Central Lal Chowk Traders Association installed signboards and billboards welcoming tourists while requesting them to respect local culture.
The signs read: “Welcome, dear tourists. The Traders Association, Central Lal Chowk, invites you to experience the beauty of our heaven on earth! For a memorable and enjoyable trip, we kindly request: Love and cherish your family. Avoid liquor, drugs, spitting on roads, and smoking. Respect our culture and traditions. Stay blessed and enjoy your time in our enchanting city.”
Bilal Ahmad, president of the Association, said the initiative was taken following repeated incidents of tourists consuming alcohol in the area and engaging in altercations, particularly with their families.
“Shopkeepers in Lal Chowk frequently witness drunk tourists quarrelling with their families. Women and children are often seen crying and distressed. As hosts, we welcome all visitors, but we strongly urge them to avoid alcohol consumption to ensure a peaceful and pleasant environment for everyone,” Ahmad said.
Shirar Ahmad Mir, the Association’s general secretary, also supported the initiative, stressing the importance of maintaining the city’s cultural ethos while ensuring a safe experience for all visitors. “We hope this message will promote responsible tourism and encourage visitors to respect Kashmir’s traditions while enjoying their stay in the Valley,” he said.
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