Excelsior Correspondent
JAMMU, July 2: The State Bank of India (SBI), Jammu Head Office organized the bank’s 63rd foundation day, here today.
The bank undertook philanthropic activities as part of its corporate social responsibility plan. Taking of pledge and distributing chocolates marked the celebration of the day.
Deputy General Manager, J&K Head, State Bank of India, AK Pandey led the bank staff here in taking a pledge to “passionately guard the glory of SBI and take personal responsibility for sustaining SBI’s position as a leader and pioneer in financial services”.
Addressing the customers, Pandey said the customers’ sustained support made the SBI the greatest bank ever and exhorted them to extend continued patronage to the bank. The bank aimed at 30 per cent growth in advances and 25 per cent increase in deposits in the region during this fiscal, he added.
Emphasising on the need for bank staff to prioritize operational risk management in the purview of recent bank frauds, he spoke about increasing competition and necessity to stabilize the market share during SBI’s 63rd foundation day celebrations.
He advised his staff members to increase their circle of influence to effectively retain their customers. It is important to widen our target audience whom we can influence rather than working about losing market shares, he added.
He also stressed about two main challenges in the banking sector which is market perception and market capitalisation. “We need to carefully watch our growth v/s compliance rates. To achieve this we have to rope in the youth in our bank as they are our link between past and future success,” he said.
“We have now launched six in-touch outlets of the bank which works like a self-service type of banking. There will only be a minimum number of staff in these outlets to help customers in case of any problem,” he said. The whole idea was to give the youth a different kind of banking atmosphere, he added.
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