Excelsior Correspondent
JAMMU, Apr 22: On the occasion of National Public Relations Day, a workshop was organized by the Dehradun Chapter of the Public Relations Society of India (PRSI) today.
The theme of the workshop was “Responsible Use of Artificial Intelligence: Role of Public Relations.”
The workshop was inaugurated by chief guest, BanshidharTiwari, Director General of Information and vice chairman of MDDA, along with Dr Nitin Upadhyay, Joint Director of Information, Vijay Thapliyal, CEO of Badrikedar Temple Committee and Ravi Vijarania, president of PRSI Dehradun Chapter by lighting the ceremonial lamp.
Ravi Vijarania welcomed all attendees and highlighted the importance of organizing the workshop on the occasion of National Public Relations Day.
Speaking on the occasion, BanshidharTiwari stated that in this era of rapid technological advancement, it is our collective responsibility to uphold human values.
He noted that while AI saves time, we must be mindful of how we use that saved time.
Tiwari encouraged staying connected with both social media and family/society.
“Before forwarding or sharing any information, it is vital to verify its authenticity, as misinformation can have a negative impact on individuals and society alike. While AI can generate content, integrating personal thoughts and experiences is essential. Responsible use of AI is our duty and there is a growing need to raise awareness about it,” he said.
Special guest Dr Nitin Upadhyay, Joint Director of Information, remarked that every new technology brings challenges, as well as new opportunities and possibilities. As AI becomes more prevalent, it is crucial to set boundaries on its use. He emphasized that we must not become entirely dependent on AI and should maintain our own capabilities. In the field of public relations, AI should remain a supporting tool. There is a need to educate the public about the benefits and potential harms of AI.
Vijay Thapliyal, CEO of the Badrikedar Temple Committee, said that while AI can provide almost everything, it cannot replicate emotions, which are unique to humans.
He suggested viewing AI as both a boon and a challenge.
The event was anchored by Anil Verma.
Among others who attended the event included Anil Sati, Suresh Chandra Bhatt, Sudhakar Bhatt, Vaibhav Goyal, Rakesh Dobhal, Ajay Dabral, Deepak Sharma, Prashant Rawat, Jyoti Negi, Shivangi, Manmohan Bhatt, Sanjay Singh and Pratap Singh Bisht.
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