Excelsior Correspondent
JAMMU, Mar 8: On the occasion of International Women’s Day, Pro-Ease launched its bold new campaign, #BadalKarDekho here today.
Pro-Ease’s campaign urges men, husbands, fathers, partners and brothers to step up and truly notice the struggles women face during their periods.
It’s not just about acknowledging the discomfort or inconvenience; it’s about offering genuine support and empathy, in ways both big and small.
With #BadalKarDekho, Pro-Ease speaks directly to the men, encouraging them to rethink their role and take responsibility for making their female counterparts feel cared for and supported.
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