Excelsior Correspondent
SRINAGAR, Mar 18: Inter Media Publicity Coordination Committee (IMPCC) meeting of the various units of Ministry of Information and Broadcasting (MIB) and other Central Government organizations was organized today by Press Information Bureau (PIB) Srinagar via online mode.
The meeting was chaired by Additional Director General (Region) PIB Northern Region Devpreet Singh, and the proceedings were conducted by Deputy Director (Media & Communications), PIB Srinagar Ghulam Abbas. Representatives of various MIB units functioning in different parts of Jammu and Kashmir attended the meeting.
Speaking on the occasion, Devpreet Singh said that different media units under MIB have been regularly disseminating information about the ongoing COVID-19 vaccination drive and various aspects of COVID-19 appropriate behaviour. She referred to the recent resurgence of COVID as a matter of grave concern and said that awareness among masses needs to be disseminated at grass-root level.
Addressing the participants, Ghulam Abbas highlighted the importance of coordination between various media units and added that inputs shared amongst all the units will help in disseminating vital information among people.
Programme Head, All India Radio (AIR) Srinagar, Rabia Rasool spoke about multitude of programmes related to COVID vaccination and precautions while Neha Jalali, Deputy Director, highlighted the various initiatives taken by Regional Outreach Bureau (ROB) J&K and PIB Jammu throughout J&K.
Ramesh Raina, Deputy Director News, Regional News Unit AIR and DD Jammu, said that AIR aired programmes related to COVID appropriate awareness among people and also focussed on vaccination drive, taking interviews of eminent doctors and citizens who got vaccinated.
Ghulam Nabi Mir (Head, All India Radio, Poonch), Renu Raina (Program Head, AlR Jammu) and Sunil Koul (Assistant Director, Regional Unit Srinagar) also spoke on the occasion.
Ashishchandra Elangbam, Program Executive, Doordarshan Kendra (DDK) Srinagar said that DDK has focussed on and highlighted success stories related to COVID-19 and also taken up the task of live coverage from headquarters pertaining to programs on ‘Azadi Ka Amrut Mahotsav’.
Earlier, Majid Pandit, Media and Communications Officer, PIB Srinagar briefed the participants about the initiatives undertaken by the Bureau with respect to Covid-19 awareness and other campaigns.
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