Excelsior Correspondent
RAJOURI, Jan 27 : A media workshop ‘vartalap’ on the developmental initiatives, particularly Vibrant Villages Programme and Tribal Welfare Schemes, with focus on achievements in district Rajouri, organized by Press Information Bureau(PIB) was held here today.
Addressing the workshop, Prof Javaid Iqbal, the Vice Chancellor of BGSBU highlighted the significant role of the media in creating widespread awareness about the Union Government’s various schemes aimed at socio-economic development of tribal communities.
He said, “The media serves as a vital link between the Government and the public by not only disseminating information but also by ensuring transparency and accountability in the effective implementation of these schemes.”
Emphasising the growing importance of digital platforms, he further said that digital media plays a crucial role in disseminating information in the native languages of tribal communities, thereby improving outreach, inclusivity, and public participation among marginalised sections of society.
In her address, Director of the Press Information Bureau (PIB) Jammu, Neha Jalali said that the media serves as an important interface between the Government and the public.
She said the media is an important stakeholder in development of tribal communities.
The Director also urged the media to actively highlight the impact of Government welfare schemes in tribal regions to create awareness and ensure their effective implementation.
Speaking on the occasion, DC, Abhishek Sharma highlighted a range of critical challenges confronting the contemporary media landscape. ACD Auqil Nuvaid elaborated on the objectives and progress of the Vibrant Villages Programme, highlighting the various measures being implemented for the socio-economic upliftment of tribal communities. DSWO Abdul Raheem, spoke about the ongoing efforts to improve living conditions in tribal areas.
Among others, who attended the workshop included Sunit Gupta, Mohammed Ishaq, Zakir Nazeer, Muzafar Hussain Wani and Ashiq Rafiq.
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