PIB Jammu holds workshop at Samba
Excelsior Correspondent
SAMBA, Jan 8: Press Information Bureau (PIB), Jammu today organised a media workshop here to highlight the role of Viksit Bharat Guarantee for Rozgar and Ajeevika Mission (VB-G RAM G) in transforming the rural employment scenario and empowering rural communities.
Speaking on the occasion, Member of Parliament, Rajya Sabha, Sat Paul Sharma emphasised that the media has a vital role in disseminating information about the benefits of the VB-G RAM G scheme. Drawing parallels with MGNREGA, he said that VB-G RAM G is better equipped to provide dignified employment and sustainable livelihood opportunities to rural labourers. He added that while earlier schemes faced several implementation challenges, VB-G RAM G addresses these gaps through improved planning, accountability and transparency.
Highlighting the inclusive vision of the scheme, Sat Sharma said that VB-G RAM G promotes climate-resilient development, national harmony and strengthens grassroots democracy by empowering Gram Sabhas. While highlighting the need of new Act, he said there was remarkable growth in fund allocation, works completed, and employment generated under the NDA Government compared to the previous UPA Government with respect to MGNREGA.
MLA, Samba, Surjit Singh Slathia said that the scheme’s provisions are people-centric and will play a pivotal role in realising the Prime Minister’s vision of making India a developed nation by 2047. He stressed that it is a collective responsibility of all stakeholders, including the media, to highlight the visionary dimensions of the scheme so that its benefits reach the deserving rural workforce.
MLA, Ramgarh, Dr. Devinder Kumar Manyal highlighted the urgent need for reforming earlier employment schemes and termed VB-G RAM G a revolutionary initiative that will transform rural employment mechanisms. He stated that the scheme would be instrumental in eliminating corruption prevalent in the previous framework.
Director, Press Information Bureau, Jammu, Ms. Neha Jalali highlighted that the VB-G RAM G represents a paradigm shift from the earlier demand-driven approach to a more objective, outcome-based and target-oriented framework. She explained that funding under the scheme is linked to clearly defined and measurable criteria, which will ensure better planning, effective implementation and enhanced accountability at all levels.
Emphasising the critical role of the media, she urged media persons to proactively highlight Government welfare initiatives, disseminate accurate information and bring greater clarity at the grassroots level through their respective platforms, thereby ensuring that the intended benefits of the scheme reach the targeted beneficiaries in a transparent and timely manner.
Deputy Commissioner, Samba, Ms. Ayushi Sudan appreciated the role of the media in highlighting public grievances. She noted that changing socio-economic indicators and rising aspirations of the people necessitated a scheme aligned with contemporary needs.
Assistant Commissioner Development, Rafiq Ahmad Jaral, BDO, Bari Brahmana, Ms. Parul Khajuria, BDO, SambaSaqib Sharif also spoke on the occasion.
The workshop witnessed active participation from media representatives and officials, reinforcing the collective commitment to disseminating accurate information and ensuring the effective implementation of VB-G RAM G. Media and Communication Officers, Muzafar Hussain Wani and Zakir Nazeer also attended the workshop.
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