Excelsior Correspondent
LEH, Aug 14: Lieutenant Governor (LG) of Ladakh, Kavinder Gupta, has stressed the urgent need for global branding, value addition and robust marketing of Ladakh’s world-famous Pashmina wool to significantly enhance the income of artisans, entrepreneurs and Self-Help Groups (SHGs).
He asserted that making the Pashmina sector more lucrative and secure will rekindle the interest of youth from the Changthang region, encouraging them to embrace it as a sustainable livelihood. The LG reiterated the UT Administration’s firm commitment to extend timely assistance for value addition and marketing of Pashmina products outside Ladakh to ensure better market access and higher returns for local producers.
Interacting with artisans, entrepreneurs and members of the All Changthang Pashmina Growers Cooperative Marketing Society during his visit to the Pashmina Dehairing Plant and Lena Weaving Unit at the Industrial Estate Leh, the LG emphasized enhancing the quality of Pashmina wool, diversifying product lines and adopting modern processing techniques. He called for a comprehensive branding strategy rooted in authenticity, cultural heritage, and premium quality, supported by effective national and global outreach campaigns.
The LG inspected multiple units at the Industrial Estate Leh, including aluminium and steel fabrication, woodcarving, sculpting and Pashmina weaving units. He also called upon the need to foster entrepreneurship among the local youth, urging them to actively explore opportunities in the Pashmina sector and related industries.
Administrative Secretary, Rudra Goud P T, informed the LG that the Pashmina Dehairing Plant has the capacity to process 10 kg of raw pashmina per hour, greatly benefiting stakeholders in the sector. Members of the Cooperative apprised the LG about the functioning of the Pashmina Scouring and Dehairing machines.
During his visit to the woodcarving unit of Padma Shri awardee Tsering Namgyal, renowned for his GI-tagged ‘Ladakh Shingskos’ craft, Kavinder urged him to continue making Ladakh proud through his creations.
Councillors from Chushul and Kungyam, senior Government officials, and directors of relevant departments accompanied the LG during his visit to the Industrial Estate, Leh.
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