LG emerged as ‘Most Trusted Brand’ in TRA Survey

Excelsior Correspondent
JAMMU, Mar 29: LG Electronics, India’s leading consumer durable major has once again recognized for its upgraded performance, innovative style, design and innovation in health and hygiene for its home appliance products.
Previously, LG Refrigerator & Washing Machines have been awarded as the Most Trusted as well as Most Desired brand in respective categories.
Continuing the momentum, LG has retained trust and leadership in Refrigerators, Washing Machines and enhanced the same in their portfolio with addition of Air Conditioners and Microwave Ovens to the coveted list.
The ‘Most Trusted Brand’ awards for 2022 were decided on the base of an independent syndicated study conducted with 1610 consumer influencers released by TRA Research (formerly known as Trust Research Advisory).
LG Refrigerator, LG Air Conditioners, LG Washing Machine and LG Microwave Ovens were acknowledged as ‘Most Trusted Brand’ in India in their respective categories, in the recent study that spanned across 16 Indian cities, amongst 8000 unique brands across industries and categories, out of which 1000 top brands were listed in the report.
Trust Research Advisory is India’s foremost Data Insights Company, which is dedicated to understanding, simplifying and researching aspects that make the intangibles of brands more measurable.
Commenting on the occasion, Deepak Bansal, Vice President, Home Appliances & Air Conditioners of LG Electronics India said, “To be bestowed with such a high honour for consecutive years validates our strong commitment towards the Indian consumers. Our products are aspirational with futuristic technology catering to the needs of customers in terms of style, convenience, health and core performance.”