Excelsior Correspondent
JAMMU, July 23: A nutrition awareness session titled “Good Food = Good Mood” organized by the Department of Home Science, University of Jammu, in collaboration with the Kitab and Kalam Foundation and the Food & Drugs Administration (FDA), was held here today at the British International School, Jammu.
The event marked the first on-ground activity of the Ba Dekh Rahi Hai campaign, India’s first people-driven initiative focused on food literacy, clean nutrition and public health consciousness.
Prof Sarika Manhas, Head of the Department of Home Science, University of Jammu, the chief guest at the event, underscored the importance of reaching out to children to ensure they develop the habit of eating nutritious meals early in life.
She also highlighted the department’s commitment to sharing academic and research-based knowledge on child development and holistic well-being with stakeholders through various community-centric programmes.
Sanjeev Kumar, joint commissioner, Food Safety, J&K was the guest of honour, spoke about the proactive role of the Food and Drug Authority in driving nutrition awareness.
He also shared details about child-friendly nutrition modules developed for different school grades to enhance food literacy in an age-appropriate manner.
Pankaj Anand, district program officer, ICDS, emphasized the role of ICDS in tackling malnutrition and outlined the importance of integrated community-level efforts in addressing nutritional challenges.
Earlier, Guneet Singh, founder of the Kitab and Kalam Foundation and the brain behind the Ba Dekh Rahi Hai campaign, shared its vision and objectives.
Dr Sonalika Jamwal, HMIS Manager, Ayushman Bharat Digital Mission (J&K), highlighted the digital innovations being adopted under the Ayushman Bharat scheme to improve public health outreach, particularly among school-going children.
The session not only marked the beginning of an impactful campaign but also demonstrated the power of collaboration among academic institutions, Government bodies and civil society in bringing about a cultural shift in food and health consciousness.
The Principal and Trustee of British International School were also present during the event.
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