JU organizes field trip for students on agricultural marketing

JU students posing with faculty members at FCI godown, Channi Rama, Jammu during their field visit.
JU students posing with faculty members at FCI godown, Channi Rama, Jammu during their field visit.

Excelsior Correspondent

JAMMU, May 22: In continuation with the visionary approach of the Vice Chancellor, University of Jammu, Professor Umesh Rai, towards organizing field-based and experiential learning programmes for the student community, Dr Vivek Sharma, Senior Assistant Professor and lead teacher of Agriculture Marketing at Department of Lifelong Learning organized a day-long field trip for the students of Semester IV of MA in Rural Development.
The field trip assumes greater significance against the backdrop of the launch of the project named Holistic Agriculture Development Program (HADP) by the Government of Jammu and Kashmir in April this year that aims to strengthen the existing market infrastructure and create a robust market ecosystem that caters to the needs of all the stakeholders.
“In current times, the challenge remains in integrating smallholder’s produce with market systems that are both effective and transparent which will ensure that farmers receive a fair price for their goods while consumers get good value for their money,” Dr Vivek Sharma said.
During the field trip, the students were first taken to the Vegetable and Fruit Mandi, Narwal where they were thoroughly made to understand the market structure of both the agriculture and horticulture produce of Jammu region.
Thereafter, the students visited the godown of Food Corporation of India (FCI) at Channi Rama where they were apprised about the critical role played by FCI in storing and transporting food grains. At the FCI, the trip was facilitated by Ravi Kumar, Depot Manager and Divya Sharma, Quality Inspector at FCI.
Later, students and faculty had an interaction with the farmers and understood the processing of agricultural produce during their visit to Sarveshwar Rice Overseas Limited which is a prominent exporter of agricultural produce in the Jammu region.
Dr Vivek Sharma was assisted by Mahesh Verma, Joint Director Agriculture Jammu, Sanjeev Khajuria, Technical Officer Agriculture and Anaytullah Khan, Marketing Inspector, Horticulture, during this field trip.