Excelsior Correspondent
JAMMU, Jan 25: A delegation of Jammu Newspaper Editors Association (JNEA) headed by Ritesh Kapoor (Chief Editor, Daily The Excel Express) along with Ravinder Singh (Editor, First Reporter), Adarsh Pal Gupta (Editor, PP Newsline), Rajesh Dutta (Editor, Dharti Times) and Vikul Gupta (Editor, State Analyst) today meet LG Manoj Sinha and apprised them with the challenges faced by print media.
The delegation presented a memorandum outlining the key challenges faced by print media outlets in the Union Territory. The delegation urged the LG to consider the Association’s proposals for addressing these challenges and promoting the growth of print media in the UT.
Speaking on the occasion, Ritesh Kapoor highlighted the significance of print media, which is known for its fact-checking and editorial processes, ensuring the accuracy and reliability of the information published. He said print media serves as tangible evidence of events, announcements and publications so that the physical records can be easily verified for authenticity.
Adarsh Pal Gupta spoke about the revision of advertisement rate issued by Department of Information & Public Relations. He said that the advertisement rate was revised way back in 2017 and subsequently significant increase is observed but the rate was kept same from the last 8 years till now. With the rise of digital media, advertisers are shifting their focus away from print media, resulting in significant revenue losses.
Speaking on the occasion, Ravinder Singh requested to consider increasing the advertisement ratio from 1:3 (One advertisement to three newspapers) to at least 1:7 (one advertisement to seven newspapers) to enhance the reach and sustain the newspapers.
LG gave patient listening to the burning issues and problems the print media is facing. Sinha said that DAVP policy cannot be implemented in J&K though the Information Department will be reformed. He added that circulation of newspapers will be monitored properly so that genuine print media can work in a smooth environment and whatever genuine the Government can do, will do for the welfare of the print media fraternity.
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