Excelsior Correspondent
JAMMU, Feb 6 : To discuss the pressing issues faced by the print media sector, a delegation of Jammu Newspaper Editors Association (JNEA) met Chief Minister Omar Abdullah, here today.
The delegation was headed by Ritesh Kapoor, Chief Editor The Excel Express, included Ravinder Singh, Editor First Reporter, Adarsh Pal Gupta, Editor PP Newsline, Sonam Aulakh, Editor Jammu Rising and Satish Mahajan.
The delegation presented a memorandum outlining key concerns, including Economic Constraints: Rising operational costs, declining advertising revenue and increasing competition from digital media platforms and Regulatory Framework, the need for a more conducive regulatory environment to support the growth and sustainability of print media outlets and Infrastructure Revision of advertisement rate.
They spoke about the revision of advertisement rate issued by Department of Information & Public Relations.
Speaking on the occasion, Ritesh Kapoor said, “The advertisement rate was revised way back in 2017 and subsequently significant increase is observed but the rate was kept same from the last 8 years till now. With the rise of digital media, advertisers are shifting their focus away from print media, resulting in significant revenue losses. Print media is facing increased operational costs. The cost of raw materials, ink, newsprint, labour and distribution has increased significantly, making it challenging for print media outlets to maintain profitability.”
Adarshpal Gupta requested to consider increasing the advertisement ratio from 1:3 (One advertisement to three newspapers) to at least 1:7 (one advertisement to seven newspapers) to enhance the reach and sustain the newspapers. This increase will enable our organization to effectively reach a wider audience and promote Government initiatives. The current ratio of 1:3 often results in inadequate representation of Government advertisements in print media, limiting our ability to disseminate important information to the public.
The Chief Minister assured the delegation that the Government would carefully consider their concerns and work towards finding solutions to address the challenges faced by the print media industry.
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