17 countries participating in event
Excelsior Correspondent
NEW DELHI, Mar 10: The Jammu & Kashmir Trade Promotion Organisation (JKTPO), under the aegis of the Industries and Commerce Department, Government of Jammu & Kashmir, is showcasing the region’s rich agro and food processing potential at the 40th edition of AAHAR 2026, Asia’s largest Food & Beverage and Hospitality exhibition, being held from March 10 to 14, 2026 at Bharat Mandapam, New Delhi under the Raising and Accelerating MSME Programme (RAMP).
The event is being organised by the India Trade Promotion Organisation (ITPO) in association with the Ministry of Food Processing Industries, brings together leading food and beverage companies, hospitality industry stakeholders, exporters, buyers, policymakers, and trade professionals from across the globe. The exhibition aims to further consolidate India’s position as a trusted and competitive partner in global food supply chains by providing valuable platform for entrepreneurs from Jammu & Kashmir to gain market exposure, engage with industry stakeholders and explore new business opportunities.
The region’s distinctive products and culinary traditions received encouraging responses from visitors and buyers, further contributing to the success of AAHAR- 2026 as a key platform for showcasing India’s vibrant food and beverage sector globally.
The exhibition is expected to feature over 1,800 exhibitors and 155 international participants from 17 countries, alongside thousands of verified global buyers and several high-level international trade delegations.
The mega event was inaugurated by the Union Commerce & Industry Minister Piyush Goyal reflecting the Government’s strong commitment towards strengthening India’s food processing ecosystem, enhancing export competitiveness and expanding global market access for Indian food products.
The Jammu & Kashmir Pavilion, located at Hall No. 1, First Floor IF-23, provides a vibrant platform for MSMEs, FPOs and women entrepreneurs to showcase their premium offerings. The Pavilion highlights Jammu and Kashmir’s world-renowned Geographical Indication (GI)-tagged products such as Saffron, Garlic, Rajmah, Basmati Rice, Sulai (Acacia) and multifloral honey, Millets, along with organic honey, essential oils, herbs, grounded spices, pulses, dry fruits, dehydrated fruits and vegetables – reflecting the region’s authenticity, quality and excellence.
Speaking on the occasion, Managing Director, JKTPO, stated that the participation at AAHAR 2026 demonstrates the organisation’s continued commitment to promoting MSMEs, food processors and agri-entrepreneurs from Jammu & Kashmir by connecting them with major trade platforms.
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