Excelsior Correspondent
JAMMU, Oct 11: Jammu Motor Vehicles LLP, an authorized dealership of Mahindra & Mahindra today introduced the new range of Bolero.
The new Bolero was launched at the price tag of Rs 7.99 Lakh (ex-showroom) and the newly introduced top-end B8 variant is priced at Rs 9.69 Lakh (ex-showroom).
The new Bolero Neo starts at Rs 8.49 Lakh (ex-showroom), with the top-end variant, N11, priced at Rs 9.99 Lakh (ex-showroom).
With this launch, the Bolero range continues to uphold its iconic appeal with refined aesthetics, enhanced comfort and modern features.
The vehicle was unveiled by Shiv Kumar Sharma, DIG of the Jammu-Samba-Kathua in the presence of Swatantar Aggarwal, Chairman of Aggarwal Group, Vineet Aggarwal, Nitin Aggarwal and other Directors.
Speaking on the occasion, Vineet Aggarwal, Managing Partner, Jammu Motor Vehicles LLP, said, “With a legacy of 25 years and over 16 Lakh satisfied customers, the Bolero remains a versatile SUV. It excels at navigating diverse terrains, from bustling city streets to rugged rural landscapes, offering exceptional adaptability and value. Building on this enduring legacy, the new Bolero range has been thoughtfully designed to meet the aspirations of a dynamic and rapidly evolving New India.”
The new Bolero Neo combines iconic toughness with urban sophistication and is suitable for customers who seek a bold and practical vehicle that offers modern comfort and capability.
The sleek new grille with striking horizontal accents and dark metallic grey R16 alloy wheels set the Bolero Neo apart.
The chief guest, Shiv Kumar Sharma said, “I am honored to be a part of this momentous occasion, the launch of the new Bolero and Bolero Neo. Today, we gather to witness the unveiling of two exceptional vehicles that embody the spirit of adventure, toughness, and innovation. The new Bolero range is a testament to Mahindra’s commitment to delivering powerful and reliable vehicles that meet the evolving needs of customers.”
While concluding the function, Nitin Aggarwal, partner of Jammu Motor Mahindra thanked the chief guest and all distinguished guests for gracing the occasion with their presence.
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